Client: Tracie Zegel Embroidery

Package Selected: Classic Branding + Website

For Tracie Zegel Embroidery & Design, we created a brand and website centered around those fleeting, beautiful moments — and the heirlooms that help us hold onto them.

Tracie creates custom embroidery for newborn arrivals, first birthdays, christenings, and all the little milestones in between. From bespoke baby banners and Pixie Lily layette to monogrammed keepsakes and embroidered children’s gifts, every piece is handcrafted with the intention of becoming something treasured for years to come.

For the website, I wanted that same feeling to carry through every detail: soft, nostalgic, timeless, and deeply personal. A digital home that feels less like a storefront and more like stepping into a beautifully curated collection of childhood keepsakes.

Because these days go fast.

But the right keepsake makes them last forever.